Interactive Product Showcase
YKK Retail Show
We partnered with YKK to create an interactive product showcase for the Outdoor Retailer Summer Show using Tiled’s microapp platform. The microapp was designed to engage retail buyers and partners through a highly visual, intuitive browsing experience that highlighted YKK’s wide range of products and partnership opportunities.
UX/Product Design
Interaction Design
Sales Enablement
My Role:
Audience Research & Discovery:
Worked with the YKK sales and marketing teams to understand retail buyer behavior and define key messaging priorities for product categories.
UX Flow & Navigation Design:
Designed intuitive navigation structures that allowed retail buyers to explore product lines, materials, and partnerships in a self-directed, interactive way.
Structured product information for clear visual hierarchy and simple decision pathways.
Visual Design & Prototyping:
Created an immersive, brand-aligned visual experience that made the product showcase engaging and memorable for event attendees.
Balanced visual appeal with clarity of information to support sales conversations.
Collaboration:
Partnered with YKK stakeholders and Tiled developers to refine interaction design, navigation, and content structure based on real-time client feedback.
Play around with the microapp
Outcome:
Delivered an interactive sales tool that improved retail engagement during live events.
Provided YKK sales teams with a reusable, adaptable microapp for ongoing client presentations.
Successfully simplified complex product information into an engaging, intuitive experience.
Key Skills Applied:
User research, UX strategy, sales enablement design, navigation design, information architecture, prototyping, interactive presentations, stakeholder collaboration, visual design.
