Luxury Real Estate Interactive Presentation
Palm Beach Property
We partnered with Sotheby’s to design an interactive property presentation for a luxury Palm Beach real estate development. Built on Tiled’s microapp platform, the interactive deck provided real estate agents, potential buyers, and stakeholders with a visually immersive experience to explore the property’s key features, amenities, and global partnerships.
UX/Product Design
Information Architecture
Sales Enablement
My Role:
User Research & Business Discovery:
Collaborated with Sotheby’s sales and marketing teams to understand the buyer journey, key selling points, and client expectations for luxury property presentations.
UX Strategy & Content Organization:
Designed intuitive navigation flows that allowed buyers and agents to easily explore property details, floor plans, amenities, global partnerships, and sales timelines.
Structured content for clear comparison between available residences and investment opportunities.
Visual Design & Prototyping:
Delivered a sophisticated, brand-aligned visual design that reflected the luxury positioning of the property.
Balanced high-end aesthetics with clear usability to support effective sales conversations.
Collaboration:
Worked closely with the Tiled platform team and client stakeholders to refine navigation structure and content hierarchy.
Outcome:
Created an engaging, interactive sales tool used by real estate agents for high-value property presentations.
Enabled buyers to easily explore property details and make informed decisions.
Helped position the property competitively in the global luxury real estate market.
Outcome:
User research, sales enablement design, content hierarchy, information architecture, interaction design, prototyping, luxury brand design, stakeholder collaboration.