Confidential Project
Axos Bank
Collaborated with Axos Bank on the design and implementation of a scalable email design system. The project focused on optimizing marketing workflows, ensuring brand consistency, and creating reusable design components to support the bank's digital marketing efforts.
Visual Design
UX/UI
UX Research
My Role:
Discovery & Collaboration:
Partnered closely with the Axos marketing team, copywriters, developers, and leadership to identify key challenges in email production workflows.
Analyzed existing templates, campaign structures, and branding inconsistencies across multiple marketing initiatives.
Design System Strategy & Component Library Development:
Designed flexible, modular email templates built on reusable components that allowed for quick adaptation across multiple marketing campaigns.
Created scalable design patterns aligned with Axos brand guidelines, ensuring visual consistency across all digital communications.
Established a component-based library system that streamlined content creation and reduced production complexity.
Template Design & Responsive Best Practices:
Applied email design best practices to ensure responsive layouts across devices and email clients.
Balanced visual design hierarchy with marketing objectives to support clear messaging, engagement, and conversion goals.
Documentation & Implementation Support:
Created detailed documentation to guide future use, updates, and onboarding of team members.
Collaborated with developers to ensure smooth implementation of components into email production tools.
Outcome:
Delivered a flexible, scalable email design system that improved consistency, reduced production time, and increased marketing team efficiency.
Enabled rapid deployment of marketing campaigns while maintaining strong visual brand integrity.
Improved collaboration across design, development, and marketing teams through shared design standards.
Key Skills Applied:
Design systems, component library development, visual design, responsive email design, stakeholder collaboration, process optimization, documentation creation, cross-functional teamwork.
Note: Due to confidentiality agreements, specific design assets and visual materials cannot be displayed publicly.
Specific project details are confidential. However, I’m happy to share insights about my design process and approach upon request.
Product design
UX/UI
UX Research